How to Start Selling on Noon or Amazon.ae with Trading License?Updated 20 July 2026

How to Sell on Amazon or Noon?

The Middle East is currently one of the world's fastest-growing eCommerce markets. Bolstered by one of the youngest consumer populations and a high degree of internet penetration, eCommerce is booming in the Middle East, especially in the UAE. Amazon.ae and Noon are some of the major players in this segment in the UAE. The immense market potential of this region has piqued the interest of various renowned companies and entrepreneurs who are looking to sell their products or services via these platforms. Easier said than done, though! Wondering how to sell your products or services on eCommerce sites like Amazon.ae or Noon.com? Read on to know more about how to sell on Amazon UAE or noon.com and how to get the trading license in Dubai.

Why you should sell on Amazon UAE or Noon.com?

There are numerous advantages to selling on Noon.com and Amazon.ae. Other than the most obvious reasons, such as avoiding the hassles and expenses of setting up a brick-and-mortar store, there are a few more such as

• You immediately increase your visibility.
• Your products/services are featured on one of the region's most popular websites, giving you access to millions of users.
• You gain immediate trust and an instant web presence.
• You don't always require your own infrastructure.
• You do not need to hire a large number of people.
• You can benefit from promotions.
• You can learn as you earn by taking advantage of the platforms' teaching centers.
• You'll get a resident visa for 2 years (renewable).

The major benefit of being a vendor on these platforms is that so much of the legwork has already been done for you. This is what draws so many retailers to Noon.com and Amazon.ae.

How to become a seller on Amazon.ae and Noon.com in Dubai?

Let's have a look at the documents you'll need to get started. It is essential that you do all of this preliminary work before attempting to create an account on either of these websites.

Before we get into specifics, the most important thing you need to bear in mind is that your firm must be registered in the UAE and have a valid trading license. There are several important procedures in obtaining a trading license in Dubai.

How to get a trading company license in Dubai?

Incorporating a trading firm in Dubai is simple, but you cannot ignore the laws and regulations. The authorities in Dubai do not permit just anyone to open an eCommerce store and begin selling things across the country. If you wish to start an online business in Dubai, you must first obtain a Trading business license. Getting a trading company license in Dubai involves the following basic steps:

1. Decide if you want to start your company in a free zone or mainland.
2. Choose a company name that complies with the local naming conventions.
3. Prepare and submit your trading company license
4. Apply for a UAE residence visa for you and your employees
5. Open your corporate bank account.

Because the application process to get a trading company license in Dubai is so specific – and errors and omissions can lead to delays and rejection – it is good to work with a company registration expert like Avyanco at this stage. We can handle all elements of your Dubai trading company license application for you, including liaising with relevant authorities on your behalf and advising on the optimal form of setup for your requirements.

How much will a trading company license in Dubai cost?

The actual cost of a trading company license in Dubai will be determined by a variety of factors. These factors include the size of your company, the number of visas you apply for, whether you want office space as part of your package, and whether you want a free zone or a mainland location. To give you an idea of the cost, depending on your needs, you can expect to pay between AED 15,000 and AED 50,000. If you want to keep your startup costs low, establishing your trading company license in a free zone is generally the best option.

How to Sell on Amazon from UAE?

Once you've completed your business setup in the UAE, you can go ahead and set up your seller account on Amazon. Amazon.ae will demand the following:

• Name, address, and contact information for your company
• A valid bank account and a valid billing address are required.
• During the registration procedure, include a phone number where you can be reached.
• If you are the owner, you must have a trade license, and if you are a legal representative, you must have a power of attorney.
• National Identification Card (e.g., Emirates ID)
• VAT certificate or commercial registration trading license
• Non-nationals can apply for a residence visa

How to Sell on Noon.com?

After you have completed the company setup process, you can begin configuring your Noon account. You would be required to submit the following documents:

• Name, address, and contact information for your company
• A valid bank account and a valid billing address are required.
• During the registration procedure, include a phone number where you can be reached.
• If you are the owner, you must have a trade license, and if you are a legal representative, you must have a power of attorney.
• VAT certificate or commercial registration trading license
• Passport or Emirates residence ID (both sides)
• Non-nationals can apply for a residence visa.
• To sell health and beauty items, you must have proof of purchase/invoice, a distribution authorization letter, or a manufacturer permit/certificate.
• Sellers whose businesses are not VAT registered must complete a VAT non-enrolment form.

At this stage, you will also need to provide the relevant bank information for payment transfers. You will be paid on a weekly basis. Include the standard IBAN and Swift codes, as well as the store currency.

How long will it take to start selling on noon.com and amazon.ae?

It's difficult to give an exact timeframe. Still, if your Dubai eCommerce license is in order and you have all of the necessary documentation, you should be able to start trading within two days to one week of opening your account on Noon.com or Amazon.ae.

How Avyanco can help?

We are a team of business setup experts in the UAE dedicated to making budding entrepreneurs' dreams a reality. In addition to managing your Dubai eCommerce or Trading license application, Avyanco can help you open corporate bank accounts, provide visa and immigration services and handle all government processes, approvals, work permits, and visa applications required to conduct business in the UAE. In brief, our professionals can help you get your eCommerce business in Dubai up and running, apply for licenses and visas, and handle all of the essential paperwork, freeing you up to focus on making your business profitable.